Yorkshire Envelopes – Increase Ecommerce Sales & Boost Search Engine Rankings
I have been working with Yorkshire Envelopes for 7 years, originally looking after their Magento ecommerce website. It was making only £1k a month. Step 1 was to make the site user friendly to encourage sales. I updated the product names so they were easier to read and to compare, fixed the product search, reformatted the layout of the home page and restructured delivery costs. I also contacted customers for testimonials and asked for feedback on products/ anything they would like us to add to the product line
Step 2 increase traffic I added a complete products listing section, a blog, testimonials and optimised the text and code for better for search engine indexing.
I also manage Yorkshire Envelopes’ Social Media campaigns, send regular eshots and design adverts, leaflets and brochures for the company.
In 2016 we redeveloped the shop using WordPress and Woo Commerce to bring it in line with new mobile guidelines and to increase security.
Over years the income from the website has increased from £1k to £16k per month. See it here www.yorkshireenvelopes.com
Yorkshire Envelopes are now part of the Pukka Pads group.