A slow-loading website is one of the biggest culprits behind high bounce rates and lost conversions. Studies show that users expect a page to load in under three seconds, and anything slower can result in them leaving before even engaging with the content. Speed also plays a critical role in SEO, as Google prioritizes fast-loading websites in search rankings. Factors such as large image files, excessive plugins, and unoptimized code can significantly slow down a site’s performance.
To improve speed, start by optimizing images through compression tools, leveraging browser caching, and using a content delivery network (CDN). Minifying CSS, JavaScript, and HTML can also reduce load times. Additionally, investing in high-quality hosting and implementing lazy loading for images and videos can make a significant difference. By prioritising website speed, businesses can enhance user experience, boost search rankings, and increase conversions.
